NEWS IN ENGLISH | finanzen.net starts Business Insider Germany
finanzen.net starts Business Insider Germany
2015-09-18 13:11:00



Business Insider
New offer for digital business journalism in Germany: finanzen.net, Germany's leading finance portal and a company of Axel Springer SE, brings the journalistic expertise of Business Insider, the largest business news site in the US, to Germany. Business Insider Germany will start in Q4 2015 as a German-language portal for business information and will be operated by finanzen.net.

The partnership brings together the successful news offering for business leaders from Business Insider with the expertise of finanzen.net in the German market. Business Insider pioneered a digital-native approach to business news that is social and mobile at its core and which is aimed at how today's existing and up-and-coming business leaders consume and share information.

Peter Schille, founder and CEO of finanzen.net: "Business Insider is a great success story and we are pleased to start a new German-language offering in Germany in cooperation with Business Insider. Our goal is to further expand the readership with content tailored to the German reader."

Henry Blodget, co-founder and CEO of Business Insider: "Business Insider already has an extensive readership in Germany, so launching a German edition makes a great deal of sense for us. We see the unique opportunity to engage the next generation of business leaders who are consuming content in new ways. It's exciting to see Business Insider continue to expand around the globe and we are thrilled to partner with the Finanzen.net team, whose track record of success in digital media is outstanding."

The new offer is marketed by Media Impact.